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Posted on January 3, 2019 by Membership Space
Categories: Membership
Is your association plagued with the problem of insufficient membership renewals?  Obviously, this may be a frustrating situation but luckily most of the reasons for members not renewing their membership can be corrected according to reports.  The following are the top reasons for failure of renewal and viable strategies you can use to boost member retention.
 
Poor Engagement

Reliable sources indicate that as much as 32% of associations lack a strategy for boosting member engagement.  Unfortunately, engagement is one of the most influential factors for retaining members so if your association lacks that, members probably won’t see the need to renew.

Club websites are a great way to boost engagement as they offer a variety of ways to attract visitors.  With a thriving online community, members get to connect with each other, share ideas, and discuss many topics through discussion threads.  Also, try to utilize marketing automation tools to learn the interests of members on your website so you deliver relevant content that captures their attention.
 
Inability To Justify The Costs

In some associations, numerous members are failing to renew because they no longer see the value in it and most of them can’t justify the costs of a membership.  Your association may be offering amazing value but a simple miscommunication could lead to members changing their mind.

Value comes from knowing a member’s expectations when they join your organization, communicating the details, and giving them access to valuable information.  One of the most common needs for people joining associations is to connect and mentor, and club websites offer an effective platform for making this happen.

Members who fail to renew is not an issue you can solve quickly as it takes dedication and commitment.  Consider using tactics that trigger members to be more engaged throughout the year.  Automated renewal campaigns will also help you remind members to renew before their membership expires.
Posted on December 24, 2018 by Membership Space
Categories: Membership
The 2018 report from The Community Roundtable showed that online communities performed very well in the prior year, generating an increase in ROI of over 2,000%.  Unfortunately, many communities are using these great statistics only to defend their worth and almost totally ignoring the offensive potential.

A better plan is to take advantage of the community’s ROI to utilize an offensive mechanism as it attracts growth.  For instance, you could use the return on investment to secure resources from management for purchasing superior membership management software.  As a result, the software may be used to boost your membership and ultimately improve sales.
 
Understand The Value

Not only do communities achieve a good ROI; they also impact many sectors of an organization which includes sales, customer support, marketing, and communication.  It’s the duty of community managers to understand the value that an online community brings so you’re in a better position to advocate for more support.
 
Calculate The ROI

Nearly half of all the online communities in the U.S. forget to calculate their ROI.  If you’re part of this statistic, it’s time to change that so you can achieve more growth.  Otherwise, how are you going to assess the value of your community?  Luckily, there are many options when it comes to membership management software that can help you calculate your return on investment.
 
Deploy An Offensive Strategy

Once you have the numbers, ask for more resources from those in charge and explain that it takes more investing in order for the organization to see additional benefits.  Aside from the ROI, discuss other advantages such as improved customer support since it leads to loyalty which results in a higher rate of retaining members.  If you’re facing burnout because you don’t have adequate resources or time to enhance your community, try embracing an offensive mindset with your ROI!
Posted on December 13, 2018 by Membership Space
Categories: Membership
Many associations use membership websites to ask their members to volunteer in activities.  Although some members have a natural willingness to help, others feel so bogged down with their own issues that volunteering seems impossible.  If you’re looking for a reason to provide a service without pay, these health benefits of volunteering just might persuade you.
 
Lower Risk Of Hypertension & Heart Disease

Volunteering reduces stress, which is one of the biggest triggers of high blood pressure and heart disease.  According to studies, interaction with other people has been known to lower stress levels.  Volunteer work gives you a chance to connect with other volunteers or the people you’re helping and it helps most stress fade away.
 
Reduce The Risk Of Dementia

Any adult over 60 years old is at the risk of developing dementia especially if they become lonely.  The good news is that participating in volunteer work can reduce the risk of dementia as posted by one medical journal.  This comes from the interaction with other people and the happiness that conversation can bring.
 
Advance Your Career

Some membership websites are related to careers, and often, the volunteer work they advertise is a great opportunity for members to learn and grow.  Perhaps you work in the medical field and your association is asking you to help treat victims of a new illness.  Not only is this a chance to advance your skills and gain additional experience, but it also helps boost the health of others.
 
Enrich Your Resume

Once you’ve completed the volunteer work, that may be noted on your resume and volunteering shows a potential employer that you’re responsible.  Maybe you felt like you didn’t have enough time or energy to volunteer before but now you know the benefits can make a positive impact.  If you want a happier and healthier life, be sure you seize the opportunity to volunteer for your association.
Posted on December 4, 2018 by Membership Space
Categories: Membership
There are several reasons why members exit club websites.  For instance, if someone leaves the associated industry, they may leave the website as well because it’s no longer relevant to them.  But based on research, a lack of engagement is the biggest cause that leads to members exiting club websites.  Fortunately, you can take action to keep this from happening with regard to your association.
 
Personalize & Retain Members

Nowadays, big companies are providing consumers with increasingly personalized services, and this has led to a growing demand for personalization across all sectors.  Traffic is important but unless your platform features optimized personalization, the engagement rates are destined to stay low and membership renewals will decline.

Whether you’re sending emails or publishing posts on your association website, it is crucial that you ensure the information is relevant to members.  It also needs to be sent at the right time.  For instance, a Christmas-related message is best sent near or during the Christmas season and not in January.
 
Creating A Personalized Experience

In order to offer your members better personalization and boost engagement rates, you could ask them what they found most interesting once they signed up to your association.  One way to do this is to send them an email questionnaire to know their interests.  Interests change over time and members may not always tell you when this happens.

It would be a good idea to install software that tracks the activity of members, such as the kind of posts they comment on and the type of emails they open.  The market is changing for the better in a variety of ways.  Consider installing marketing automation systems to help you learn your members’ interests and send them content they find interesting and valuable.  Luckily, this software makes it possible to create member segments so personalization is even easier and faster.
Posted on November 26, 2018 by Membership Space
Categories: Membership
Are you finding it difficult to achieve success in customer marketing?  If you haven’t already done so, why not take advantage of technology to have an easier and more targeted reach?  One way you can do that is to create an online community and invest in membership management software to help you run the community efficiently.  Here are a few community tools that could help you improve customer marketing.
 
Engagement Tools

Engagement is one of the primary reasons for having an online community and an extremely important engagement tool is the discussion board.  With this, you give customers the option to connect and notify one another about any new products or services that may be available.

Aside from that, a community introduces resource libraries where your customers can get information about your products and learn more about your organization.  A built-in calendar will provide customers with information on product releases, as well as other events related to your products or services.
 
Sales Tools

Typically, the end goal of having an online community is to increase sales.  Community managers are valuable with regards to that as they’re in charge of a whole variety of processes from starting discussions to giving expert advice where needed.  Beyond that, you need membership management software that incorporates analytics to know how well your marketing strategy is performing.
 
Tools For Issuing Rewards

With online communities, it’s usually the members who do most of the work but finding members who are dedicated to bringing in high-quality referrals is a challenging task.  One way of encouraging members to refer other people to your community is to create an advocacy program that rewards them.

For instance, you could give them a discount on products when they get a new member to sign up.  With these tools, it quickly becomes obvious that an online community is a worthwhile investment.  Even if your organization isn’t very big, you will benefit from the increased engagement among customers and it doesn't require you to be actively involved all the time!
Posted on November 12, 2018 by Membership Space
Categories: Membership
Each year, more companies are discovering the power of membership websites with regard to customer support and retention.  However, did you know that you can use your online community to benefit your association in other ways?  Used efficiently, membership websites can be profoundly helpful when it comes to increasing sales.  Here are some suggestions you should consider implementing on your online community to boost sales.
 
Attracting Prospective Buyers

One of the most effective methods by which companies attract prospects is to expose some of the discussions on their forums to the public.  A discussion among your customers about the products or services from your association seems more informative this way.  Also, prospects will likely trust the facts over the content you have uploaded to your blog.
 
Tracking The Activity Of Prospects

Some prospects will be converted into buyers shortly after going through your online community while others may want to figure out what products work for them.  You could use tracking tools to see what actions a potential prospect takes.  For instance, consider asking them questions that helps you serve them in a more targeted manner to ensure they are always pointed in the right direction.
 
Identify All Opportunities To Maximize Profits

When a prospect becomes a member of your online community, you’re able to offer them a great deal of information and a chance to contribute to the community.  Aside from that, by tracking their activity in the community, you get a vivid idea of the products they might be interested in.  As a result, you may be able to trigger them into buying by sending accurately targeted emails.

Membership websites are not only useful for enhancing a customers’ experience, but also in providing the seller with insights that can end up boosting sales.  In the future, use your online community to learn your customers’ interests and try to appeal to them accordingly.
Posted on November 2, 2018 by Membership Space
Categories: Membership
Club websites carry an extensive amount of data on both member and customer behavior.  By analyzing this data, organizations stand to gain valuable insight into the engagement rates of different customers and the performance of discussions with regards to member engagement.

When data on club websites is combined with data from other platforms like social media and email marketing, an effective system is created.  In most cases, this helps organizations budget their resources for marketing success well into the future.
 
Predicting The Costs

Based on the data analytics you receive, it is possible to visualize the costs involved and allocate your resources accurately.  For instance, a platform that has low member engagement or numerous complaints regarding the difficulty of using it only shows that you need to invest in training and potentially increase staff involvement.
 
Provide A Comprehensive View

Data analytics display a clear picture of how users are interacting with various marketing outlets.  Ranging from showing how the engagement is impacting transactions and retention rates to identifying the sessions of users that attended at a certain conference.  This is crucial in the event there’s an outlet that is performing poorly or an upgrade is required, then the proper actions are taken.
 
Always Consider The ROI

Every organization needs to know how all the projects they invested in are performing, and one of the most important factors they should take into consideration is the return on investment.  As a marketer, you can use data analytics to show management the value of the projects by tracing sales to the customer’s high level of engagement.

Also, consider reviewing your marketing platforms carefully and utilize the tools for data analytics that work best for you.  As a result, you’ll be able to evaluate your marketing platforms and budget properly through investing in the tools that your staff and customers both find useful.
Posted on October 23, 2018 by Membership Space
Categories: Membership
Once you have composed your emails, it is crucial that you test them to make sure they are accurate.  Additionally, they should also display correctly before approving them to be sent to the recipients.  But, perhaps you and your team are involved in many other tasks and you find the testing process is a little hectic.  If that is so, the following tips will help in streamlining the email approval process without compromising quality.
 
Minimize Staff Involvement

One mistake is to include too many people in the approval process as it can lead to confusion.  When dealing with that issue, try eliminating some of the people involved and monitor the effect.  Even though the exact number typically depends on the complexity of your campaign, two to three members are often enough.  It’s also important to define the specific roles of each member and the sort of feedback you expect.
 
Define The Purpose

To make sure the email approval process is consistent, specify the objective of sending the email.  On that note, outline the goal, the context, and the expected send dates for every email campaign you plan to run.  Furthermore, approve the outline before the first draft and include it with each test.
 
Track The Process

By creating a central location for viewing all the input and tracking alterations, you’ll be able to lessen the confusion in the approval process.  Some of the best tools you can use for collaborating include Google docs and an online community.  Membership management software will be very helpful for tracking feedback from team members as it will notify you each time an action takes place such as leaving feedback.

Email testing may not be a very enjoyable process since the message can seem repetitive at times.  However, if you’re to ensure your recipients receive accurate emails at the right time, it’s essential that you create a good testing policy.  Aside from that, implement the latest membership management software to simplify the work!
Posted on October 15, 2018 by Membership Space
Categories: Membership
When customers are happy with your organization, they don’t always give you the praise you deserve, but if they have a bad experience with a product, they will likely voice their complaint online.  Membership websites offer you a quick means of tending to unhappy customers while showing online traffic the positive sides of your business.  Here’s a more in-depth look into the benefits of membership websites and online communities.
 
Connecting With Customers

The membership website can act as a central location online where both members and potential customers interact and have an opportunity to learn from each other.  Here, like-minded people have a chance to engage about various topics regarding the products and services that a business offers.  As a result, this could lead to more customers becoming members of the online community.
 
Customers Have A Safe Platform

Unlike social media pages, membership websites reassure customers so they feel safe when sharing their information.  Due to feeling secure, customers are able to talk more freely and give their honest feedback.  In doing so, this helps you know which areas you need to improve or change.
 
A Better Support System For Customers

When you want to retain customers, an effective way of making that happen is to provide them with reliable support at all times.  It’s not always possible to make that happen through email, text messaging, or by phone.  With an online community though, customers can have answers to their questions at any time.  Some questions haven’t been addressed but there are other customers online who might be willing to assist.  In essence, an online community is a form of 24/7 support that clients can rely on.

Ultimately, a membership website is one of the best tools for loyal customers to do free marketing for you.  When a customer or member feels your product has met or exceeded their expectations, they might be willing to inform others about the benefits.
Posted on September 28, 2018 by Membership Space
Categories: Membership
As a community manager, you might face a variety of duties that seem impossible to complete without a team such as managing club websites.  For that reason, you may end up fatigued and feel as though you’re not accomplishing tasks as efficiently as you want to.  Often, many managers are so stressed out by this that they experience burnout.  If you feel this way during your efforts to keep members happy, the strategies described below might be just what you need.
 
Set Aside Time For Creativity

Community management usually involves repeating the same tasks over and over again.  For instance, informing members how to update or change their passwords and profile pictures, or where to get account information.  In this monotony, it’s easy for some managers to grow exhausted and feel like they’re not making any progress.  To avoid that, set aside time for creativity so you can devise different ways of handling tasks.
 
Network With Others

When professionals come together, they not only share ideas but also give meaning to their work as they explain what tactics make them more efficient.  That’s why more managers should consider connecting with other community managers.  If software is used for managing club websites, there’s a good chance they have user groups made up of community managers which would be a great place to start.
 
Set Time Boundaries

One cause of burnout with community managers is the notion that you always have to be on call for members and stakeholders.  To solve this problem, run the community strictly during business hours and let the members know they can only contact managers during this time.

If you have to work outside business hours, only let it be when there’s an emergency and be sure to define clearly what qualifies as an emergency.  Lastly, recognize any signs of burnout and ensure community managers take a break or ask for help from a fellow community manager.

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Since 2001, we have been helping association leaders more efficiently manage their day-to-day responsibilities and increase member satisfaction. Our membership management software automates common tasks and gives associations the tools, reporting and support they need.