When you develop a membership website, the best way to keep your customers engaged is through relevant and helpful content. You should provide them with the information they are looking for in a quick, easy, and engaging manner. It will boost your chances of retaining their interest and increase the likelihood of them returning to your club websites. This guide will help you discover what improves engagement on membership websites.
Create A Range Of Content
Obviously, you can’t please everybody and you definitely won’t be able to do so on membership websites. So, the key aspect to improved engagement is to create a balance that resonates with enough people that they stay interested in what you offer. The most important thing to do here is to remember how much time your members have each day to invest in your content. For engagement to happen, not only do they need to want the content but they also need the time to invest in it.
Add Social Sharing Buttons To Your Content
One point in sharing content is so that a visitor or member can also share it with others that might find value in it. If people are reading your blog posts and getting value from it, they should be able to easily share it on social media. Try using a plugin that adds social sharing buttons to certain pages on your club websites. This way, members can easily share their favorite content with friends and followers.
Reward Desired Behavior
To execute this strategy successfully, you need a few practical tactics prepared ahead of time so you know exactly what to do when someone takes it. For example, the website might have a reward system for logging in each day. However, if that isn’t enough, you could create a list of desired member behaviors and reward those behaviors for increasing engagement and retention rates on your website.
Engaging visitors with interactive content on membership websites is usually difficult since associations face multiple challenges to create tools and experiences that will attract visitors and keep them engaged once they arrive. Often, it requires analysis, website management, and continuous improvement, which all come at a cost for organizations with limited resources or teams dedicated solely to these tasks.