Look at the current number of people that have joined your membership websites. Compare those figures with previous figures for the same metric. For instance, take the total number of members a year ago and compare it with the current number of memberships for this year. If there’s an increase, it indicates loyalty as members are continuing to renew their memberships while new people join.
These rates indicate how active your customers are regarding the online community. Obviously, a higher engagement rate shows members have a strong interest in your community and find it to be beneficial to them. This metric takes into account how the members ask and answer queries, visit pages, and post comments. Typically, the more active they are, the more likely they tend to remain loyal to your association.
This one considers the difference between the total number of logins and unique logins. The retention rates will be higher when the difference between the two is greater. Of course, you want the number of unique logins to be high as that indicates that new people are checking out your association. But, when the total number of logins is even higher, that means old members are loyal to your venture.
These metrics are not 100% accurate and actual client retention rate might be a little higher or lower. Even so, they are very dependable and will undoubtedly reveal just how loyal your customers are. Remember these metrics going forward to ensure you recognize when loyalty may be declining and give customers a reason to stay.
However, most members will not volunteer without some form of motivation so convincing them to become volunteers for the association is not easy. But, with the following strategies, you can inspire even those who have never volunteered before to begin and keep doing so.
The manner in which you design your program for volunteering has a significant impact on whether or not the association members will want to participate. If you only offer projects with long-term tasks, you might be overlooking a large number of people who would volunteer for small or short-term projects. Instead, offer a variety of projects so members that may not have as much free time are able to volunteer for projects that coincide with their schedule.
The truth is most people that get involved with volunteering aim to truly make a difference. That being the case, it’s incredibly important to show appreciation for their effort with some kind of reward. If the volunteer work involved the production of certain goods, you could give the volunteers a portion of those goods. Another means of showing appreciation is to send out handwritten notes or thank the members in person.
Occasionally, people shy away from volunteering work because they don’t know who to get advice from should there be a problem. Dedicate a small team to assist the volunteers so any difficulty regarding the project may be explained or resolved in a timely manner. Also, create a section on the club websites specifically for guiding volunteers as clear instructions may convince a member to volunteer regularly!
While some aspects of the internet are hard to predict, people’s behavior is quite predictable. Once you learn the social science that makes them arrive at particular decisions, a marketing campaign can be set up to help your community go viral.
There’s a secret bar in London known as Please Don’t Tell. Rather than applying a traditional marketing strategy using street signs, it uses a telephone booth for customers to enter. Additionally, the name obviously asks people to not share information about it but quite the opposite happens. It’s called the power of secrecy, people tend to feel burdened to carry the secret and soon start sharing it with others.
With membership management software, keep the power of secrecy in mind and look for ways to use it with your community. You may talk about an upcoming addition to the community but use a name that suggests it should be a secret. Most members will feel compelled to share what they know about it increases the chance your community will go viral.
Stories are not only entertaining but also intriguing when delivered the right way. If someone tells you they joined a community about colleges, you might not find that interesting. However, if they tell you about a community where they received advice that helped them achieve their goals, you may want to check the community out.
Stories can be applied in a variety of ways through members so the word is spread organically. The recognition your community gets from going viral may not be global but it could gain you popularity among your target audience which is key to long-term success.
Handling all of these tasks may be a challenge without club membership software. You need to be more organized and maintain that so you keep track of everything in order for the membership to be successful. Here are 5 apps that will do just that while increasing productivity.
Evernote provides you with cloud storage for files with tags for easy access later on. If you happen to come across a blog post you like, you can save it as well on Evernote and use it to inspire your next article.
Hootsuite helps you manage multiple social media accounts while being cost-effective. It also offers you valuable insights and reports that make it easier to manage or adjust your campaigns appropriately. With Chrome, you can get a Hootsuite extension to share your write-ups effortlessly.
Occasionally, there are times where membership managers have to search for content that provides value to members. With Feedly, you can subscribe to websites that offer you rich content so you never miss their posts. Also, articles may be saved for offline reading and used to create content in the future.
If this then that, or IFTTT, is an app that allows you to create conditional statements for scenarios. For instance, you can set it up to notify you when a member posts a comment to one of your articles. That way, you can respond in a timely manner which makes members feel important.
Streaks is an Apple software app that helps you develop productive habits. With Streaks, you can track your objectives for the day such as answering questions from members or posting a welcome video for new members. Keep in mind, apps and club membership software can heavily influence how productive managers are so use these apps to streamline
Video helps you create a face to face relationship with your audience. Community members will have a clearer idea of who you are and be able to identify you. It’s not surprising to hear someone say your name out loud but that is hard to achieve while only using text and images.
By uploading videos, you make it easier for people to feel more at ease relating to you. A simple welcome video might take a member from considering a one month membership to budgeting a whole year into their membership costs.
Here are a few ways to use personal videos:
- Welcoming new members
- Sending congratulatory messages
- Thanking members for referrals
- Recognizing events
There are a variety of software options which are free that can help you do personal videos. Tools like Viewedlt, Wirewax, Metta, Loom, and Soapbox are easy to use and require very little technical skills to create an engaging video. Often, they have a tutorial that guides you through the process. Where you start is up to you but it might be better to start out simple by creating welcome videos using free video creation tools.
Once you become familiar with that, assess the results before deciding to step up to more advanced videos. This is important as each outcome is different so find out what works for your audience. The success of membership websites relies on many factors, but compelling videos can help get new members on board that remain loyal to your organization.
Even though social media is great for attracting members, it’s not the best platform for addressing problems or issues that members may have with your membership. To avoid having that happen, consider utilizing club websites to create online communities for solving any issues in an efficient manner. Here are a few reasons why club websites help diminish lousy customer service.
With an online community, your work of providing solutions reduces as people connect and help one other. For instance, if one person has an issue with a particular feature, another person that has encountered the same situation will likely share what helped them. This sort of networking encourages all members to become more engaged and that reduces the need for customer service.
Traditional client support systems such as email and phone calls only focus on helping one person at a time. Club websites offer a place where common issues or frequently asked questions can be posted so everyone is able to view them. As a result, you help address queries that other members may have so it eliminates the potential for an issue to develop.
Information posted online never takes a break like support teams do which means it remains accessible to members or visitors, even during holidays and weekends. Also, it is more convenient to update a website page than it is to repeatedly have to respond to emails where the same question is being asked. Remember, customer service can speak volumes about your organization and members expect you to respond to their needs promptly!
Discourse is a relatively new, mobile-friendly option that is open source and has received numerous positive reviews for how flawless it functions. This choice is a combination of a chat room, Facebook group, and forum. Discourse has useful features that include the capacity to send out automatic emails and a badge system that makes the forum experience more user-friendly.
Additionally, it supports instant notifications and allows you to see when members are typing a response. The downside is that you will likely need to use different cloud hosting as the one offered with Discourse is rather expensive.
BuddyPress delivers a social site feel with elements like customizable member profiles, member directories, and private messaging while bbPress offers the forums. Not only is this combination free but it has a key benefit of membership plug-ins being compatible with your existing theme.
The shortcoming with this option is that it doesn’t provide all the features of specialized forum software so other plug-ins may need to be installed. Fortunately, there are a variety of tutorials and supporting plug-ins available for BuddyPress.
Xenforo is an excellent option if you seek a comprehensive forum for your membership. With this software, your content doesn’t have to be placed on WordPress as Xenforo will host it along with your discussions. The disadvantage is that it’s not designed to work with WordPress but it can be integrated. When choosing membership management software, make sure you weigh each forum option and choose the one that works best for you.
Newsletters are often easily ignored by members if they don’t contain information that benefits them. With club membership software, newsletters can be sent out with information that is not only relevant but actionable. Always use a catchy subject line that attracts the attention of the member so they feel compelled to open the newsletter.
The second tip is to include links in the newsletter that directs the reader to the membership website. Since newsletters may contain a limited amount of information, it may be useful to include links so readers are able to enjoy more of your content on the website. Furthermore, links can be used to guide a reader to your forum or signup page.
In most cases, newsletters reach active and inactive members which means they may be used to build your membership community. Try publishing profiles of successful members in the newsletter to encourage other members to keep using your services.
If you have discounts or exclusive content for members, make sure that this is distinctly highlighted in your newsletter. Additionally, the newsletter should be used to advertise new services or products that benefit visitors and members. Ensure the newsletter looks professional as it is a reflection of the membership website and indicates to everyone that being a member of your website is worthwhile.
One way to reward members for loyalty is to give discounts according to how long they have been a member. Obviously, members who have renewed their membership for many years get a better discount than a person who just signed up to be a member. When implementing discounts, never be too aggressive as this could lead some people to question the value of your services.
Another option that should be considered for rewarding loyalty is to give members exclusive access to services or products. Offer them access to content, software, and eBooks before releasing it to visitors. This will make members feel as though they are getting more value out of their membership and it encourages them to remain loyal. What else might be beneficial for members?
Aside from offering discounts and exclusive access, contests can be easy to run and draw a lot of attention to your membership website. Not only will it boost your brand but it helps encourage members to be more involved online.
As you strive to gain new members and keep current ones, remember that providing value is the ultimate incentive for members to stay loyal in the future. The way you reward members for being loyal is often a major influence in how your membership association grows. However, long-term success is only possible if you keep delivering great value!
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