What Services Will Save Your Association Time & Money?

Inadequate time is one of the biggest issues facing association professionals.  It’s not uncommon to find association staff exchanging roles in an attempt to accomplish their goals.  The same person might be in charge of planning events and using membership management software to improve the online community.

Although this leads to the staff getting actively involved in the association, it can be counter-productive.  Even if tasks are completed, there’s a strong possibility the quality may not be very good.  That’s due to the time aspect, and of course, the fact that employees might not have the expertise to accomplish all tasks.  The following services will lessen the burden while helping you save time and money.

 

One study from a reliable source has shown that over 90% of web browsers judge the trustworthiness of a website based on the design.  Rather than taking the risk of having your association website designed by inexperienced people, hire a professional web designer.  That way you can be sure your website design is responsive so visitors are more drawn to your association.

 

Take a look around and notice how many successful companies have an online community in some form.  While membership management software helps run a community effectively, it won’t be very helpful if it’s operated by individuals that lack experience.  A professional community manager will employ beta testing, content management, and strategize to boost retention and effectiveness.

 

You already know how important chapter events and annual conferences are in order to increase participation and bring in revenue.  The problem is that planning these events consume a lot of time which members may not have.  One other service you should consider is that of a professional photographer.  Remember, images and videos are significantly more engaging than content that just has plain text.  When choosing services, opt for the ones that compliment your staff and best suit your association!