One Technique That Makes Association Data More Useful

With club websites, it can be a challenge to choose one technique that interprets data in a useful way and apply it to your association.  Nonprofit associations normally work with two types of data: individual and organization-wide.  That allows them to gauge the interaction of individuals while observing the performance of the association as a whole.
As a result, numerous groups within the association may miss out on performance evaluations, as well as valuable information.  This is due to the fact that aside from individuals, there are other groups in the association such as committees, professionals, and students.  What advantage does useful data give your association?

 

Useful association data gives you a better idea of the activities and performance of different groups within the organization. Not only does it help you identify the most active members but it also shows which groups are growing and which ones are diminishing.  Once you know that, allocate more time towards improving the activity of members and groups so the organization always maintains a high level of engagement.

 

The first step is to break the association down into small segments such as volunteers and trainers.  Of course, segmenting will depend on the sort of data you want to collect but most people want to assess the effectiveness of various segments.  In that case, the next step would be to collect useful data to help you determine what may have caused the loss or retention of members.

If you rely on events to raise funds, check which segments are organizing the most events and how much they collect in donations.  After choosing the type of data you want to gather on segments, utilize membership software to collect information from club websites and display it in graphs and reports.  Not only does this make data more useful but it can be used for decision-making regarding the entire association.