Have You Changed Your Approach For Getting Potential Members To Engage?

Many users will only join membership websites when they see a clear benefit in doing so.  Often, they wonder if becoming a member will provide something useful as there are several websites that fail to deliver engaging content.  Each year, more people seem to be looking to membership websites as a viable resource.  Are you changing your approach regularly to ensure any potential member is likely to stay engaged?

 

One reason for joining could be due to gaining some insight about a specific topic.  The second reason people join a website is based on what they perceive will happen after joining or it will be a positive change in their life.  The last reason is usually related to being a part of a community as it offers an opportunity to interact with others that are on the same journey as them.  Though, many people join for a combination of these reasons.

 

There are some website owners who think that others will automatically want to join their website as they assume people have the same interests as them.  Website owners should take a long look at who visits their website.  Then, ask themselves if what they offer is truly something of value that they would recommend to their friends and family.

 

The final part of this transformation is to be clearer in explaining what the benefits are to a potential member who is visiting the website.  This could be done by sharing reviews from existing members that explain the benefits they received.  Also, try to list all the ways in which members gain and make sure this matches why people come to the website.

Finally, lower the barriers associated with accessing membership websites so it’s easier to join.  Furthermore, only ask information that is absolutely necessary when someone is registering.  By making these changes and asking for less in return, you reduce most of the resistance from potential members which increases engagement!