Often, engaging a member who is always busy takes the right timing. Most members tend to be free in the morning before work, over the lunch hour, and in the evening after work. Those are the most probable times for them to log into membership websites or check their emails so sending updates around this time increases your odds of keeping them engaged.
According to statistics, the number of people accessing the internet through mobile devices is steadily increasing. People without desk jobs will usually access the web using their smartphones so ensure they have a good experience once they visit your website.
Using a responsive website design is one of the best ways of making that happen. In that regard, the website should look identical on all screen sizes, from phones to smart TV’s. Also, a mobile application may be a good fit for your association but make sure you include useful functions.
A large number of members without desk jobs may prefer to use email from a mobile device since they rarely get time to visit membership websites. For that reason, consider sending key posts to their email account and allow them to post their replies via email without having to actually visit the website.
Keep in mind that communities are different and you should experiment with various options to see what works best for your members. Maybe the choices you make will be popular but you might need to research their schedules and modify your timing accordingly.
- February 2021 (1)
- December 1969 (5)