Email Marketing Mistakes That Could Be Costing Your Association

Email marketing is one of the best ways to build a targeted audience, engage with them, and increase brand awareness.  Club websites make it abundantly clear that when email marketing is done right, it can help your association generate money online.  However, when email marketing is botched, it can be downright expensive and potentially ruin your association.  With that in mind, consider the two mistakes you might make when utilizing email marketing.

 

From time to time, you need to send emails to market and promote a startup, open a business, or conduct sales in your association.  As tempting as it may be to send out emails to every contact you think of, it may not be the height of good practice.

 

In fact, sending out too many emails can make all the difference between a fruitful campaign and one that falls flat.  As revealed on club websites, when you call someone’s attention by sending them an email they didn’t ask for, they are more likely to unsubscribe without reading your message as they feel tricked into opening it.

 

It is tempting to include known spam flags in emails sent from the marketing department since you want your campaign to get past spam filters with the least amount of trouble.  Nonetheless, this is a mistake because it does not work and it tells users who have high security turned on that your email shouldn’t be trusted.  The reason these known spam flags do not work is that they come from an unreliable sender.

 

In fact, having these flags in your emails means you are more likely to attract spam.  You can easily avoid the above email marketing mistakes by ensuring your brand’s emails are personalized and focused on engaging your audience.  These tips will help you build an excellent email marketing campaign that avoids costly mistakes, resulting in better conversion rates for your association!