A Guide To Know If Members Are Engaged With Your Organization

There are several reasons why members exit club websites.  For instance, if someone leaves the associated industry, they may leave the website as well because it’s no longer relevant to them.  But based on research, a lack of engagement is the biggest cause that leads to members exiting club websites.  Fortunately, you can take action to keep this from happening with regard to your association.

 

Nowadays, big companies are providing consumers with increasingly personalized services, and this has led to a growing demand for personalization across all sectors.  Traffic is important but unless your platform features optimized personalization, the engagement rates are destined to stay low and membership renewals will decline.

Whether you’re sending emails or publishing posts on your association website, it is crucial that you ensure the information is relevant to members.  It also needs to be sent at the right time.  For instance, a Christmas-related message is best sent near or during the Christmas season and not in January.

 

In order to offer your members better personalization and boost engagement rates, you could ask them what they found most interesting once they signed up to your association.  One way to do this is to send them an email questionnaire to know their interests.  Interests change over time and members may not always tell you when this happens.

It would be a good idea to install software that tracks the activity of members, such as the kind of posts they comment on and the type of emails they open.  The market is changing for the better in a variety of ways.  Consider installing marketing automation systems to help you learn your members’ interests and send them content they find interesting and valuable.  Luckily, this software makes it possible to create member segments so personalization is even easier and faster.