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What SEO Tools Are The Best For Membership Websites?
Posted on August 20, 2018 by Membership Space
Categories: Membership
Using membership management software to better communicate with members is one of the best ways of promoting your membership website.  Ads on Facebook and Google are also effective for getting traffic but if you want a steady flow of leads on your website, consider investing in search engine optimization.

SEO is about creating optimized content that is targeted at a certain group of people but that’s not enough.  If you want excellent results, you must focus on your content marketing strategy and monitor the impact with SEO tools.  Check out the following options to see what works best for you.
 
Keyword Research Tools

An efficient way to build an audience for membership websites is to have a blog that is updated regularly.  But for your blog to be placed high in the list of search results, it needs to have certain keywords that tell Google the content is relevant to what the user wants.

Keysearch is a web-based keyword research tool that not only offers you keyword suggestions but also displays in-depth competition analysis.  Other options include Google’s Keyword Planner, SEMrush, and KWFinder.
 
Speed & Uptime Monitors

Search engines are known for penalizing slow-loading and unresponsive websites these days.  For that reason, you need to keep tabs on the speed with which your membership website loads.  Furthermore, a fast and responsive website is likely to have a much lower bounce rate than a slow one.  There are free and paid options available for speed and uptime monitoring on platforms such as Google PageSpeed and GTmetrix.

Membership management software helps you handle the details of members and many other tasks.  Yet, when it comes to tracking the precise number of people visiting your website, a web analytics tool like Google Analytics is essential.  The best tools for tracking traffic integrate with your website and monitor the number of visitors daily; as well as how they found your content and how long they stay!
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