The Key In Leveraging Social Media To Build Your Brand
Posted on January 28, 2019 by Membership Space
Categories: Membership
Social media is a powerful platform for building your brand as there’s a huge pool of potential customers that businesses and marketers can reach with relative ease.  So, why are many businesses still struggling to build an active community on social media?  One of the biggest mistakes they make is failing to personalize their content or engage customers, and here’s how to turn that around.
Use A Friendly Tone

Unless your brand specifically targets professionals in a certain industry, don’t use specialized or technical terms.  Instead, use simple to average words that most people can understand.  Additionally, consider using names to address customers so they feel like they’re dealing with someone who cares about their needs.

Make it a habit to use vocabulary that is inviting and implement friendly phrases from time to time that are common between people who are close.  Don’t hesitate to use humor where it fits but remember to be humble and respectful at all times.  To connect better with your audience, consider sharing part of your social life with them as opposed to always posting about work.
Engage With Your Fans

Engagement is a big deal on social media as it brings brands and people together from all over the world.  Modern customers like to feel appreciated and to know that the seller cares about them.  A great way of showing them that you care is to respond to their comments promptly and try to answer any questions they have.

Membership management software can be very helpful for tracking actions on posts so you can respond quickly.  Personalization is the key to success for most memberships, not just on social media but also when it comes to attracting more visitors to an online community.  Track the progress and boost efficiency by using membership management software to increase engagement so you place your brand in a better position to succeed!

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Since 2001, we have been helping association leaders more efficiently manage their day-to-day responsibilities and increase member satisfaction. Our membership management software automates common tasks and gives associations the tools, reporting and support they need.