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The Benefits A Community Provides Your Association & Customers
Posted on August 31, 2020 by Membership Space
Categories: Membership
Many debates regarding the importance of club websites tend to become intense as people aren’t sure whether communities are a luxury or a necessity.  Several companies treat them as an indulgence that doesn’t necessarily do a whole lot.  Although, quite a few associations have argued that club websites are a critical tool since they enhance the customer experience and improve performance when deployed properly.
 
Customer Retention

Customer retention is at the forefront of most marketing campaigns.  While promotional experts understand the mechanics required to attract interest from the public, they have yet to master the tools needed to retain that interest.  The market is saturated with so much competition that it has become all but impossible to control the public’s attention.

This is why clubs and communities are so important.  They engage customers, causing them to like posts and publish comments.  In doing so, customers are compelled to maintain a consistent presence on the platform which helps the organization boost their customer retention rates.
 
Experience

There are a variety of methods that may be used to enhance a customer’s experience.  Communities play a unique role in this regard as they don’t stop by simply providing a platform for distinct voices to share ideas.  They are places that can provide answers to every question and give guidance on the products and services offered by the company.  In most cases, communities have become a great resource for gaining knowledge.
 
Branding

A community is also a powerful branding tool that organizations have started to integrate into their marketing and SEO tactics.  A strategically designed community can turn a company’s platform into an authoritative source of information, crafting a reputation that will raise brand awareness while boosting leads.
Even though communities have been in use for a long time, they have just started to attract the attention they deserve.  Each year, more companies make it a priority to have their own as they have finally grown to appreciate the wide-ranging benefits a community brings to the table.
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